Consider Green Building
for Your Business
By Jeanette Joy Fisher
Booming Green Building Market Will
Continue to Grow
Make no mistake: the "green building" market is not
only here to stay, but it's also the wave of the future.
In just the next five years, the market for buildings that
incorporate alternative energy and conservation techniques
will increase some $10-20 billion dollars. Yet the green
building market only constituted about two percent of new
construction in 2004. By 2010, that figure is expected to
jump to 5-10 percent, which still represents only a tiny
fraction of the immense potential of the green building
A recent survey showed that more than 70 percent of the
architects, engineers, contractors and building owners
interviewed expect a significant increase in their income
from green building. Of those surveyed, some 60 percent of
those industry professionals are now regularly including
green techniques in their new construction projects.
Although they cost a bit more to construct, once the
buildings are completed, they can save their occupants 8-9
percent in operating costs vs. conventional buildings,
which can add up to significant savings over time.
Recognizing the trend, builders, architects, and
manufacturers are rushing to get in on the boom, which
will ultimately bring down prices for consumers.
This is no longer just a few environmentally-minded
homeowners placing solar collectors on their roofs to heat
water. The boom is being driven by giant corporations like
Ford, GM, and Adobe, companies that have incorporated
green techniques into their buildings to improve their
overall bottom line through increased energy savings. That
trend proves that green buildings are no longer just a
fad, and are definitely here to stay, because if companies
can realize a quick return on their investment, they're
also quick to jump on the green building bandwagon.
Green building isn't just the wave of the future. Green
building is also the hottest "new" thing in current
construction. There's an organization called the U.S.
Green Building Council that actively promotes the usage of
green building techniques. If you or your company are
interested in incorporating green features in your next
building project, you'll find lots of information at
It all adds up to a win-win situation for everyone
concerned. The building industry gets increased business,
occupants save significant amounts of money, and the
environment is impacted less and less. And the trend
should only gain momentum as new technology makes green
buildings even more efficient and less expensive.
Copyright © 2006 Jeanette J. Fisher
Environmental Psychology: Your Life in Harmony
with the Outdoors